Share Your Greatness

I recently saw a ridiculous commercial from PlayStation 4.  Watch:

I had no idea how big these Sony marketing efforts were (probably because I don’t watch much television or play video games) and didn’t realize until after I shot the short video (below) that this isn’t a new marketing scheme at all, but rather, it’s been out for a while and it is mainstream.  You’ll see that the video above has been viewed 12+ million times.  This doesn’t count the other commercials, the print ads, or the times it’s been seen on TV and other mediums.  It goes without saying, this version of greatness has been consumed.

It’s not in this video, but there are other PS4 commercials under the same “Greatness Awaits” slogan that talk about “epic” moves and actions, “first to greatness”, and “sharing your greatness.”  The idea is that when a gamer makes a successful play, a creative kill, or a “first of a kind” move in a video game, PS4 will save the video of that move and then post it for others to see on social media.  Is this all that we have?  Is this the best we can do?  This is false reality perpetuating false reality!  The false reality that is video games, to me, is astonishing in and of itself… and now this sort of marketing is applied.  All that we expect out of ourselves is a good move or play in a video game?  Lame.

I make some bold claims in the video. Some of the themes aren’t as developed as I’d maybe like, but I’ve never posted about this specifically, and want to at least get the ball rolling on this topic. We have a major epidemic of males (boys) running around when we need men. (FYI: The opposite of masculinity isn’t femininity, it is childishness.) We have a ‘culture of the young male’ that wastes incredible amounts of time sitting at a screen, pressing some buttons.  Since the advent of the Atari, it’s become worse and worse.  Many of our young males aren’t going on adventures. These young males aren’t pursuing noble causes. They don’t even go outside! Many of these same young males lack courage and the ability to ask a woman out on a date. They are missing out on life.  (Trust me, I’ve experienced this firsthand, on college campuses around the country, in high schools, and in society the past 15+ years.)

Greatness-awaits-PS4 long

Men – if you find yourself as one of these males that play video games, I want to encourage you to get rid of them. Call it quits. Find a suitable alternative. (I name a few categorically in the video.) Strive for true greatness.

Women – if you are with a male who throws time down the garbage by playing video games, ask yourself if he’s what you deserve. Help him by expecting more from him.

Parents – if your children have video games, I’m not saying that they are intrinsically evil, but want to encourage everyone to take a step back and consider how much time is being spent in this false reality, and how much effort and money is going into a mindless and fleeting activity? Is this all that we can, should, or will expect of our children? This goes far beyond video games, and includes all of our use on screens of any kind. They are one of the devil’s gateways into our lives. I’m suggesting that you consider heavily the consequences of video games in your children’s lives.

As with all things in life, TrueManhood.com wants to relate what we do and what we should be doing to virtue.  The answer here is to strive for magnanimity.  St. Thomas Aquinas in the Summa described magninimity as “stretching forth the mind to great things.”  It is also, “Greatness of soul. It looks especially to honor and seeks to perform noble deeds. Its object is to perform actions that faith tells a person are great in the eyes of God, no matter what people may think of one’s conduct. “

TrueMan up!